Mother’s Day Spending: $34.1 Billion vs. Dinner, Hugs, and Naps

Mother’s Day is THIS SUNDAY, and if you’re planning on celebrating with a mother in your life, then there are THREE things you can do:  Buy a gift, plan some time with her, and give her the day off.

1.  Lots of people go the GIFT route, even if it’s something like flowers, a card, or a meal out.

The National Retail Federation says consumer spending on Mother’s Day is expected to reach $34.1 BILLION this year, which is up a notch from $33.5 billion last year, but down a bit from the record of $35.7 billion in 2023.

What does that mean for a random person?  On average, people are planning to spend $259 on Mother’s Day gifts and celebrations, about $5 more than they budgeted last year.

The NRF says “thoughtful gifts” are popular.  48% of people want to give a gift that’s unique or different.  42% want to find a gift that creates a special memory.  And 36% of men are looking to give “gift experiences.”

2.  There’s a new list of trending Mother’s Day activities, which includes craft and cooking classes, going to see a show, and wine tasting.

Moms online also suggest:  Keeping it simple, like going on a peaceful, “no-complaints” hike.  You could also go sightseeing, to a park, or plan a picnic.

Or “make a memory.”  Do something different and unexpected, like offering to participate in one of her hobbies, planning a day out in a new neighborhood or town, or making a homemade treat, even if it’s just a pitcher of margaritas.

Practical gifts are also great, like things for around the house.

3.  One report online found that Americans might spend less on gifts this year, because their budget is a little tighter these days.  Which is FINE.

In a recent survey, mothers said they’d trade gifts for FREE TIME.  That’s both bonus FAMILY TIME, and PERSONAL TIME where they can enjoy some downtime from busy mom-life.

That can include:  Giving mom the day off to enjoy a nap, taking care of the meals for the day, letting mom enjoy sipping on some lemonade with a book or her favorite streaming content, or just some personal time to pamper herself and put her feet up.