Nutella’s First New Flavor in 60 Years Is Comically Uncreative

Lori S | May 14, 2025 |

In the age of Pumpkin Spice Spam and mustard-flavored ice cream, this is remarkably tame . . .

Nutella just announced its first new U.S. flavor in 61 years.  So, they’ve had more than six decades to think about it.

And prepare to have your world rocked.  The new flavor is . . . peanut.  (???)

Normal Nutella is chocolate and hazelnuts.  So, I guess it’s for people who like to mix a little peanut butter in?

Even lamer:  They announced it, but it doesn’t hit stores for another YEAR.  Your world won’t actually be rocked until the spring of 2026.

(Here’s a photo.)

 

 

(Food & Wine)