Gingers get enough grief without ads telling them red hair makes it tough to find love. Some new Match.com ads went up in England this week, they show a picture of a woman with red hair, pale skin, a ton of freckles, and the slogan, “If you don’t like your imperfections, someone else will.”
The Ginger Army took to Twitter to blast Match for the ads. So yesterday they announced they’re going to take them down.
(Here’s a photo, and some of the reactions.)
@Match Highly offensive to suggest that red hair/freckles are imperfect. Please take these posters down pic.twitter.com/LtjqtMDJ27
— Carmel O’Hagan (@OHaganCarmel) April 9, 2016
Advert fixed now! Judging on the colour of skin… FAIL #advertisingfails #freckles #skincolour #dating @Match pic.twitter.com/eB3i8Zntyz
— Heather DeLand (@HeatherDeLand) April 11, 2016
Righteous freckles activism. pic.twitter.com/uStGEQVWHr
— Nick Dastoor (@NickyD) April 11, 2016
Dear @Match – these are my #freckles, not my #imperfections – whether people like them or not. pic.twitter.com/5ipUTTnLjW
— Charlie Clemmow (@charlieclemmow) April 8, 2016
(Mashable)
