A common criticism of non-alcoholic beers is that they don’t TASTE good. But people drink Coors Light, so I guess flavor can be subjective.
Coors is launching its first non-alcoholic beer in test markets next month. It’s called “Coors 0.0%,” and the roll-out will begin in the Northeastern U.S. But it won’t be available nationwide until next year.
Coors insists that the 0.0% “beer” has the same “flavor” as Coors Light, delivering “crisp, mountain-cold refreshment.” (Some people might describe Coors Light’s flavor as Funky Sparkling Water.)
This is their first COMPLETELY non-alcoholic drink, although they did release “Coors Edge” in 2019, which was 0.5% alcohol-by-volume.
(Jokes aside, some say Coors Edge is one of the better options out there. Also: There are plenty of social settings where people want a beer, with or without alcohol, and they don’t need it to be a five-star culinary experience. So maybe it’s worth trying.)
(Food & Wine / USA Today)
